INSEOS Off-Road Test Drive Event

INEOS Automotive, manufacturers of the Grenadier 4×4, approached Carden Park to host a test drive and vehicle showcase event in winter 2025. Utilising Carden Park’s existing 4×4 off road track and vast countryside facilities, INEOS successfully exposed the capabilities of the Grenadier to prospective customers in a welcoming, scenic environment.

In the competitive automotive marketplace, demonstrating a vehicle’s capabilities in a memorable and engaging way can be a highly effective method of generating sales. INEOS, a leader in the creation of high-performance 4x4s, sought a venue to stage an immersive test drive event for prospective buyers that would not only show the reliability and advanced features of their Grenadier vehicles in an off-road setting, but also impart a sense of sophistication that was aligned to the car brand.

The event venue had to provide a space that could push the vehicles to their limits in a variety of off-road environments, from muddy tracks to steep inclines, while also providing a hospitable environment for prospective owners to inspect the vehicles at their leisure with the sales team.

The INEOS Test Drive event at Carden Park Hotel successfully achieved its objectives of showcasing the capabilities of the INEOS Grenadier to clients in a dynamic, immersive way. By selecting a top-tier venue and offering a variety of experiences that catered to potential customers, the event succeeded in elevating INEOS’ brand visibility. Carden Park Hotel’s hospitality and stunning location played an essential role in creating a memorable experience.